Senior Performance Marketing Specialist
We are looking for a highly motivated person with a passion for media
Performance marketing analyst have experience developing marketing strategy, and multi-channel campaign management. Digital marketing channels & experience include Marketing Strategy, Optimization, Testing and Data Analysis, Programmatic Display Advertising Marketing Operations & Management and It is Important to have Ad Agency Experience
Manage digital advertising campaigns including campaign execution strategy, measurement, performance analysis and optimization
Manage campaign execution, A/B testing, analysis, and optimization
Coordinated with internal teams to develop cohesive marketing plans
Planning for maximize ROI
Measured, analyzed, and optimized campaign performance across multiple channels , Display, CPC , CPM
Support Campaign team with analysis, and optimization recommendationsSupport Customer Care department by providing analysis, and optimization recommendations
Assist as needed with monthly and end of campaign reporting to key clients
Monitor campaign performance for key clients
Communicate as needed with key clients on campaign performance, insights, and recommendations
Provide data-driven recommendations to help shape campaign strategy and business renewals
Analyze data sets to uncover trends and areas for campaign optimization
Demonstrated proficiency in Display and Video 360, Campaign Manager, Google Ads, Google Analytic
Possess a deep understanding of digital advertising performance across display, video, search, social, audio
Proficiency using software such as Tableau, Power BI, SQL, Excel, PowerPoint
two-four years’ experience optimizing media campaigns